Consider the purpose of your website and your business’s current size.
For a small, one-person psychology practice that is just starting out, a “light traffic” plan is likely sufficient. This plan will support a marketing site with a few contact forms and informational pages without unnecessary costs.
If you are a growing clinic with appointment booking features, a patient portal, or a lot of educational content, a “medium traffic” plan would be a more suitable choice to accommodate your increasing visitor count and data storage needs.
If you represent a large healthcare system with a high-volume patient portal or telemedicine services, a “high traffic” or “enterprise” solution is necessary to ensure security, performance, and compliance at scale.